Blackman (ISE): “La ciudad de Barcelona cuenta con los elementos necesarios para ser nuestro lugar de residencia durante mucho tiempo”

Barcelona will once again become the global capital of the international audiovisual sector. Between January 30 and February 2, the fourth edition of the Integrated System Events (ISE) fair will be held at Fira de Barcelona, the leading technological event in this market. According to Mike Blackman, the director of ISE, this fair had an economic impact of 385 million euros in its last edition. Pau Relat, the general director of Fira, also attended the presentation of the congress. The fair has one more year left on its contract to be held in the Catalan capital, although the director of ISE has stated that Barcelona has “all the essential elements” to become “our long-term home, and we want to build a lasting bond with the city.”

Four weeks before the Mobile World Congress (MWC), local and multinational audiovisual companies gather at this meeting. The organizers, AVIXA and CEDIA associations, expect to exceed the 58,107 visitors of the previous edition. “It will be a special edition because it coincides with our 20th anniversary. I am convinced that ISE 2024 will be the best edition in our history,” said the director of the fair. Epson, LG, Samsung Electronics, and Panasonic are some of the international companies that will be present this year. Among the exhibitors, there will also be a prominent representation of local companies such as Alfalite or Grup Mediapro.

ISE 2024, born in Geneva 20 years ago, will take place in an 82,000 square meter space, which is 30% larger than the previous edition. 190 experts will offer in-depth sector conferences, and 1,340 exhibitors will establish new alliances with other companies in the seven differentiated spaces for each area. “Attendees will have many opportunities to discover revolutionary innovations that will make life easier and better for everyone,” emphasized Blackman, who also avoided making comparisons with the Mobile.

In this “special edition,” a summit between Latin American and European companies, institutions, and entities will be held. “The Latin audience represents 10% of the attendance. The majority of visitors come from Brazil, Mexico, and Colombia,” explained Blackman. This intercontinental program, which will last two days, will be inaugurated by the mayor of Barcelona, Jaume Collboni.

In addition, ISE will exhibit a 193-meter LED screen at the southern entrance of Fira de Barcelona, where a mapping or representations by visual artist Sofia Crespo will be projected on the facade of the Casa Batlló. This staging will be complemented by the Llum Festival, which will take place on February 2nd in Poblenou. The screen will remain throughout the year for other events held at the venue.

Leave a Reply

Your email address will not be published. Required fields are marked *